Mã Trường

Mã Trường

Managing brand equity : capitalizing on the value of a brand name
3.2.2026

Managing brand equity : capitalizing on the value of a brand name
  • Sách
  • Aaker David A..
    Managing brand equity : capitalizing on the value of a brand name / Aaker David A. ed.
    New York: Free Press, 1991.
    xii, 299 tr, 24 cm.
  • 9780029001011