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11.23.2025


Advertising and promotion : an integrated marketing communications perspective
11.23.2025

Advertising and promotion : an integrated marketing communications perspective
  • Sách
  • Belch George E..
    Advertising and promotion : an integrated marketing communications perspective / Belch George E. ed.
    New York: McGRAW-HILL, 2018.
    xxiii, 764 tr, ill.; 27 cm.
  • 9781259548147

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