Advertising and promotion : an integrated marketing communications perspective
4.29.2026
Sách
Belch George E..
Advertising and promotion : an integrated marketing communications perspective / Belch George E. ed.
New York: McGRAW-HILL, 2018.
xxiii, 764 tr, ill.; 27 cm.
9781259548147
Sách
Belch George E.
Advertising and promotion : an integrated marketing communications perspective