Mã Trường

Mã Trường

Tra Cứu OPAC
5.14.2026


Strategic brand management : building, measuring, and managing brand equity
5.14.2026

Strategic brand management : building, measuring, and managing brand equity
  • Sách
  • Keller Kevin Lane.
    Strategic brand management : building, measuring, and managing brand equity / Keller Kevin Lane 4ed.
    Boston: Pearson, 2013.
    590 tr, illustrations.; 27 cm.
  • 9780273779414